These Lotuses take a specific company's financial data and compare it to a market average, such as the Dow Jones, S&P 500, or the entire NYSE.
By narrowing the relative average to a company's respective industry, greater fidelity can be achieved in comparing a company to its competitors.
Sometimes a market or specific industry is not enough to achieve the desired form of valuation. For example, how does FedEX stand up to UPS? The Relative Lotus allows the user to build their own industry average by selecting only specific companies to serve as the relative average.
The three different options allow the Lotus to provide market-wide valuation or specific sector valuation. Below, Air Canada is valuated using all three methods.